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Are You Saddled Up for Business As Usual? If You Are- That's Sad



Short Description

After a recent trip to Europe and the U.K. that included some time at Richmond, UK, QVC headquarters and some partner time with a throng of PR/Marketing pros, seasoned content writer and advanced level equestrian Nikki Alvin-Smith shares her garnered insights into the apparent and rather unfortunate, 'C'est le vie,' attitude that many U.S. businesses seem to embrace (be it inadvertently) that seems to have set them backward in time. A marketing pep talk that will set your brand afire. This article is aimed to help for horse breeders, trainers brand building and developing their business model and equine service enterprises.


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